I am truly honored to work with all my full branding clients, or any small creative business client for that matter, because I know the amount of trust they are putting in me to help build their brands. Not only are they making a huge investment in time and money, but they are trusting me with their vision for their businesses.
I followed up with my full branding New York wedding photographer client, Nicole Detone, to ask her a few questions about her experience working with me.
HOW WOULD YOU DESCRIBE YOUR OLD BRAND AND HOW WOULD YOU DESCRIBE YOUR NEW BRAND?
My old brand was just OK. It was simple and professional enough to get me by, but it was kinda like the adolescent version and needed to grow up! Also it was inconsistent and didn’t provide an experience for my clients. My new brand is beautiful, sophisticated, elegant, consistent and is a complete reflection of me and my business.
“Maybe most importantly, I feel that I now have a brand that justifies and supports my business strategy and pricing.”
DO YOU FEEL THE INITIAL MOOD BOARD AND BRAND COACHING SESSION ARE REPRESENTATIVE OF YOUR VISUAL BRAND?
Yes! These first steps not only helped to clearly identify my goals, but now that I look back I can see how these paved the path for the visual identity of my brand.
DO YOU FEEL LIKE YOUR NEW BRAND WILL ATTRACT YOUR IDEAL CLIENT MORE? HOW?
I’m confident that the aesthetics of my brand will attract my ideal client, and once they do find me, they’ll receive a cohesive experience as they view my website, social media profiles, tangible items and as they interact with me. Also, the brand visuals compliment my style of photography so well that the overall experience for a prospective client is like a very seamless story.
ARE YOU GLAD YOU DECIDED TO DO A WHOLE REBRAND VERSUS JUST HAVING A LOGO OR WEBSITE DONE?
Yes! In the past I’ve done things very piecemeal with different designers or on my own.
“Bringing everything in-house to one person who spent time first understanding my business and my goals, and next building a beautiful brand that would provide a cohesive start-to-finish experience for my clients, made a HUGE difference!”
WHAT WOULD YOU SAY TO ANYONE ON THE FENCE ABOUT SIGNING UP FOR FULL BRANDING WITH RIBBON & INK?
When you’re a small business owner, and often the only employee, every decision (big or small) that you make can be difficult. Personally, I think that’s a good sign because it means you’re really thinking about your business rather than making hasty decisions and investments that you may regret later.
“That all being said, if you find yourself on the fence about signing up for full branding with Ribbon & Ink, I say look no further. From my past experience and my recent research, you’re not going to find someone with Katie’s background in marketing, business, art and design coupled with her passion and talent for creating beautiful brands.”
And you’ll walk away with literally everything you need to get back to work doing what you love most <3
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