I had the pleasure of working with Northern Virginia wedding photographer Brooke Danielle Photography this past winter to create an entire new full brand. Her beautiful new brand and website is live and uses a color palette of blue, periwinkle, and peach. It’s clean, modern, and fun. I think the ability to take a client’s initial ideas and transform it into something even more beautiful than they imagined and never would have thought of is something I pride myself in. Especially when it comes to color! Sometimes you have to think out of the box and see something to know it’ll work.

I asked Brooke a few questions to follow up her full branding experience with me and here is what she said:

HOW WOULD YOU DESCRIBE YOUR OLD BRAND AND HOW WOULD YOU DESCRIBE YOUR NEW BRAND?

I felt like my old brand was pretty tacky & looked a bit thrown together. I love my new brand as it is light and airy, and has a very clean look to it!

DO YOU FEEL THE INITIAL MOOD BOARD AND BRAND COACHING SESSION ARE REPRESENTATIVE OF YOUR VISUAL BRAND?

Yes!

DO YOU FEEL LIKE YOUR NEW BRAND WILL ATTRACT YOUR IDEAL CLIENT MORE? HOW?

Yes, I believe it will. I think my new brand brings a higher level of sophistication, & my new price range matches that.

ARE YOU GLAD YOU DECIDED TO DO A WHOLE REBRAND VERSUS JUST HAVING A LOGO OR WEBSITE DONE?

Absolutely! I definitely needed direction when it came to having a full rebrand done. With my new rebrand came consistency that I definitely lacked before.

WHAT WOULD YOU SAY TO ANYONE ON THE FENCE ABOUT SIGNING UP FOR FULL BRANDING WITH RIBBON & INK?

That is is definitely an INVESTMENT, but one that you will only have to make once! It is the best experience & they will not regret it!

Thanks Brooke! Visit her new Showit5 site here!