I had the privalege of having Melissa of Melissa Knott Photography over to my home studio a little bit ago for a standalone brand coaching session. Melissa has been around a few years but was ready to take her brand to the next level and actually have a website. We discussed many things including her niche and ideal client(s) (she has two types of clients) shown below and Melissa was super nice to share her experience.

What did you love most about your brand coaching session?

1) I loved learning how to better market myself for my ideal clientele and truly begin establishing my brand before launching my first-ever website.

Did you feel like we established your ideal client and niche? Why is that important to you?

2) Yes! This was so important for me because my goal is to attract more business from my ideal client, and now I feel I‘ve gotten some helpful tools and information to do just that!

What were things you learned about yourself/business during the session?

3) I definitely learned I should have approached my business with all of the steps to build my brand before just jumping into photographing every type of session, without having anything that I specializing in. Although I do feel by initially doing that, I have found what I enjoy photographing most and would like to specialize in; however, on the other hand, had I given more thought to what I may enjoy photographing most and effectively branded my business in the beginning, I may have been more established in my business and considered more seriously by my ideal clientele.

How did you feel after the brand coaching session?

4) I feel much more prepared for my business going forward, as well as the launch of my website! This coaching session definitely placed me on the right track for my business!