I have started doing coaching sessions for small creative businesses and Ms. Katy of the soon-to-be Katy Cox Photography was my first session. It was so fun! Katy is a wedding photographer in Texas who is going to be rebrandng, doing some with a pro and some on her own, but she really wanted some guidance before doing any visuals (so smart!). She needed my help in figuring out who her ideal client is and how to attract them with her brand.

I sent Katy a lengthy questionnaire to fill out before our session so I could review and come up with a game plan for her. Being an outsider is so helpful because usually going into a session I know next to nothing about the person and business I’m working with and often a fresh pair of eyes and brain is so important.

After reading through her questionnaire I came up with this ideal client for Katy which she declared spot on:

I love love hearing the stories of small businesses and helping them in this way with all the back end stuff. If you’re interested in a session you can purchase it here.