We are about a month out from the launch of the new Joy Michelle Photography, an Annapolis fine art wedding photography business, and I am SO EXCITED. Her brand is BEAUTIFUL and will be my crown jewel honestly. It uses perfect shades of pink and is so delicate and beautiful I can hardly stand it. I asked Joy if she would be willing to share her experience with me during her brand coaching session and here is what she said:

WHAT DID YOU LOVE MOST ABOUT YOUR BRAND COACHING SESSION?

I loved the chance to chat about my existing brand, and also go into what kind of experience I was giving my clients. I was surprised that we talked about such specifics like website copy, email signature, and even client gifts. But when you think about it, these are all pieces that make up an overall brand and experience so I’m thankful Katie focused on this!!

DID YOU FEEL LIKE WE ESTABLISHED YOUR IDEAL CLIENT AND NICHE? WHY IS THAT IMPORTANT TO YOU?

Yes! This was really important to me so that we could have a clear focus throughout the process of who I was targeting and why. I kept coming back to my ideal client whenever I wasn’t sure about a design decision so it really helped me.
WHAT WERE THINGS YOU LEARNED ABOUT YOURSELF/BUSINESS DURING THE SESSION?

I learned that I absolutely LOVE elegant and romantic weddings especially intimate weddings and elopements. I also learned that I’m a little obsessed with blushes and mauve colors! 😉 But seriously- I just love a romantic and soft color palette. I learned that I cannot be everything to everyone. Instead, I focused on being true to my message and brand and I’m so glad that I did.

HOW DID YOU FEEL AFTER THE BRAND COACHING SESSION?

I was a little overwhelmed but at the same time I was pumped to start the process!! Taking the time for the coaching session got us on the same page and gave us each a chance to learn how the other worked.