Earlier this year I had the pleasure of rebranding Lauren Simmons Photography. Lauren is one of the sweetest people you will ever meet. She wanted a soft, neutral brand full of blues and creams to attract her ideal Kate Spade client. I followed up with Lauren recently to ask how things are going since the rebrand and to give some advice to anyone sitting on the fence about rebranding fully.

HOW WOULD YOU DESCRIBE YOUR OLD BRAND AND HOW WOULD YOU DESCRIBE YOUR NEW BRAND?

My old brand was simple, girly, and didn’t have much direction, because when it was made, I had no idea where I wanted to go with my business! My new brand is clean, soft, sweet, and AMAZING! I am not a designer and have no idea how to describe what I want, but Katie did an amazing job. She totally read my mind!

DO YOU FEEL THE INITIAL MOOD BOARD AND BRAND COACHING SESSION ARE REPRESENTATIVE OF YOUR VISUAL BRAND?

Yes! Even from the beginning Katie had a vision for the new Lauren Simmons Photography. What’s crazy is that her mood board matched the interior of my house and she didn’t even know it!

DO YOU FEEL LIKE YOUR NEW BRAND WILL ATTRACT YOUR IDEAL CLIENT MORE? HOW?

Yes!! I feel like my new website attracts my ideal brides by clearly communicating that I love “Serving Joyful Couples with Full Hearts.” If I were a bride, I’d be thinking, “hey, that’s so me!! I really want to get to know this photographer!”

ARE YOU GLAD YOU DECIDED TO DO A WHOLE REBRAND VERSUS JUST HAVING A LOGO OR WEBSITE DONE?

YES! I am so glad I did the whole rebrand. From the beginning, I knew I needed an overhaul in order to find my ideal clients. I also was able to admit that I am not capable of being the one to do that. I can connect with couples and taking pictures of them all day long, but website/brand design?? No way, I cannot do that. Having some like Katie that specializes in it is very valuable. She’s amazingly talented!

WHAT WOULD YOU SAY TO ANYONE ON THE FENCE ABOUT SIGNING UP FOR FULL BRANDING WITH RIBBON & INK?

If your business is struggling booking your ideal clients and if you don’t feel you and your brand are on the same page, you HAVE to take the plunge and sign up for full branding with Ribbon & Ink. She is very talented and has a lot of knowledge on building brands. She asks the right questions in order to design the brand perfect for YOU! You and your business are unique and deserve to be presented that way. If I could go back and tell myself what I know now about Katie, I would, without a doubt, choose her for a full branding experience again. Best money I spent on my business!