I had a great time via Skype having a brand coaching session with Lauren of Lauren Simmons Photography last month. Lauren came to me wanting to refine her brand and have something more cohesive. She wanted a brand to really attract her ideal client. During our coaching session we discussed her ideal client, industry niche, packages & pricing, gifts for clients, and brainstormed some ideas for social media to create buzz. Based on her answers to a lengthy questionnaire I sent her I came up with this fun ideal client for Lauren using Polyvore:

I followed up our coaching session with a questionnaire to get Lauren’s feedback and here is what she said:

WHAT DID YOU LOVE MOST ABOUT YOUR BRAND COACHING SESSION?

What I loved most about my brand coaching session is getting to know more about myself and my business from Katie! I have a really hard time explaining what I want to do and where I want to go – it’s hard to stand back and look at the big picture of your own business! Katie read my questionnaire answers very carefully and during our session helped put all my thoughts and dreams on paper. She read my mind!

“She read my mind!”

 

DID YOU FEEL LIKE WE ESTABLISHED YOUR IDEAL CLIENT AND NICHE?

Yes! Before our branding coaching session, I felt like I had a general idea of my ideal client and niche, but when I got to talk to Katie, we established a much more concentrated ideal client and niche! It’s important to me to have this information so that I know how to cater my blog posts and curate my images better for my website towards my ideal client!!

HAVE YOU BEEN CONFIDENT SO FAR IN SEEING THE DESIGN WORK AFTER OUR COACHING SESSION? CAN YOU SEE HOW THE SESSION INFLUENCED THE DESIGN? DO YOU THINK IT MADE IT EASIER?

I am very confident in the design work that Katie has delivered so far. I know that she’s spent a lot of time thinking about the perfect words for my mission statement, tagline, etc. She’s so good at what she does! I think Katie got a better idea of me and my business by having the brand coaching session!

HOW DID YOU FEEL AFTER THE BRAND COACHING SESSION?

After the brand coaching session I felt confident in my choice to hire Katie for rebranding my business. It went better than I thought it could ever go! It got me so excited for working together and launching my new brand and website!