I’m a big fan of less is more and a clean brand. It’s so refreshing to see a clean, but branded, website. Just because something seems “simple” doesn’t mean that a lot of thought was put into it.

“…your logo is just ONE part of your ENTIRE brand…”

I sometimes get clients who love a logo layout I’ve sent them, but fear it’s too simple or too much like other layouts they’ve seen. I’ll tell you what I tell them. Just because a logo has a pretty standard layout does not mean you can’t use it in your brand. My logo concepts are highly thought out based on my perception of how my client’s brand should be. I also tell them to remember that their logo is just ONE part of their ENTIRE brand I am creating. They are working with me for the whole branding experience in which I tie everything together. That is key.  Sometimes a very bold, loud, intricate logo is required, but most of my clients have simplicity at the core of their brands. The challenge is to make all of their logos different, but still true to them and their ideal clients.

Here are some practical tips for building your brand:

• LOSE THE CLUTTER. Don’t make a super complicated, cluttered looking logo or website just for the sake of being different from everyone else. Stay true to your brand and your ideal client. 

• STOP COMPARING. What good does it do you to compare your site or logo to everyone else? Nothing! If you know you are being true to your brand and client then you are golden. Know your brand and business inside and out and don’t care about anything else.

• ASK FRIENDS. Ask your friends if they think your logo/website matches you and the brand you want.

• DO A REBRAND, NOT PART OF A REBRAND. I think this is key. If you only get your logo done by a pro then you may be missing out on tying your brand together. This is why I primarily do exclusive full branding. I want my clients to have a complete brand having everything match and be consistent so there is no doubt why a logo was made the way it is or why their instagram account looks the way it does.