I am in love with this new brand identity for Yosemite wedding planner AddyRose Design! Branding for wedding businesses is so much fun and there is always SO much pretty involved. The images on Roshel’s site are TO DIE FOR! Just wait til you see the official launch post.

Roshel reached out to me having never done a professional branding experience before. She wanted something that was nature oriented to reflect her Yosemite National Park niche. After reading through her initial brand questionnaire I came up with this ideal client mockup for her:

Next I did a mood board with a little color palette adjustment and then I created several logo concepts for her.

After a few rounds of tweaking we came up with this final brand board:

I can’t wait to put the finishing touches on her new custom Showit website and share!

Ready to start on your own brand? Visit my for creatives page here!