Happy launch day to Georgia wedding florist Holly Diana Floral! I had a blast working with Holly. Branding for wedding businesses is my jam and I love it! Holly is a fourth generation entrepreneur and is EIGHTEEN! She will be opening a floral shop this winter and she is an absolute boss babe and doll. Visit her beautiful new Showit site here and see below for our process!
As with any of my full branding clients we had a brand coaching session to identify her ideal client and niche. I love these meetings as my business background really shines through and helps my clients understand WHO they are trying to sell to. This is the ideal client mockup I created for Holly.
Next I created her mood board and several logo layouts. Here are a few initial concepts:
After some tweaking this is the final brand board we ended up with:
Next came her custom styled brand images that I styled and shot:
Next came her social media and stationery design:
Next came her home page design: