Happy Wednesday! I am so happy to share the brand launch for my full branding wedding florist client Heirbloom Design in Portland, Oregon. Formally Heirbloom Floral, owner Kathryn Rigoni really wanted to highlight the fact that she not only is a wedding florist, but offers styling and wedding planning as well.
As with all my full branding wedding business clients I first had a brand coaching session with Kathryn to define her ideal client and niche, discuss packages and pricing, and much more. After reading through her initial brand questionnaire I created this ideal client for her wedding florist business:
We had a few adjustments to her color palette as you’ll see below in her brand board. Here were some initial logo concepts I gave her (pretty custom florals and leaves by Script + Vine):
And her final logo:
Next I created her brand board:
Then came her stationery design:
And social media suite:
Instagram Templates
Facebook Cover & Email Signature
Pinterest Templates
Instastory Template
Blog Featured Image Templates
Next came her styled brand images (here are a few):
Then her home page design:
Her client lounge to send to clients:
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