Journal

artisan branding
for creatives & couples

Brand Launch for Portland Oregon Wedding Florist Heirbloom Design

Filed in: Branding, Launch

May 31, 2018

Happy Wednesday! I am so happy to share the brand launch for my full branding wedding florist client Heirbloom Design in Portland, Oregon. Formally Heirbloom Floral, owner Kathryn Rigoni really wanted to highlight the fact that she not only is a wedding florist, but offers styling and wedding planning as well.

As with all my full branding wedding business clients I first had a brand coaching session with Kathryn to define her ideal client and niche, discuss packages and pricing, and much more. After reading through her initial brand questionnaire I created this ideal client for her wedding florist business:

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design / rebrand / branding for wedding businesses / branding for wedding photographers / branding for wedding planners

We had a few adjustments to her color palette as you’ll see below in her brand board.  Here were some initial logo concepts I gave her (pretty custom florals and leaves by Script + Vine):

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration / wedding florist logo

 

And her final logo:Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration

Next I created her brand board:

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design / rebrand / branding for wedding businesses / branding for wedding photographers / branding for wedding planners / wedding florist

 

Then came her stationery design:

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration

And social media suite:

 

Instagram Templates

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration / instagram template

 

Facebook Cover & Email Signature

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration / facebook design

 

Pinterest Templates

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration / template

 

Instastory Template

 

Blog Featured Image Templates

 

Next came her styled brand images (here are a few):

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design / rebrand / branding for wedding businesses / branding for wedding photographers / branding for wedding planners / styled stock photography / styled brand image

Then her home page design:

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration / showit website

Her client lounge to send to clients:

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design / rebrand / branding for wedding businesses / branding for wedding photographers / branding for wedding planners

VISIT HER SHOWIT SITE HERE!

Ready to start your own branding journey? Contact me!http://www.ribbonandink.com/contact

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