Happy LAUNCH day to Michigan wedding florist and designer All Grand Events! Emily is a repeat full branding wedding business client of mine and I loved working with her again. Why did she need to rebrand again? Good question! Emily has two ideal clients: bride and corporate businesses. She felt that her old brand heavily leaned towards attracting brides and not businesses. Her old brand was too girly to attract her corporate ideal client so she decided a new more modern look was in order.
I didn’t do a brand coaching session with Emily since I already know her story. We dove right into logo design and we went through several rounds.
Here is her full brand board that is the blueprint for her brand:
Next came her social media and stationery design:
Finally came home page design and the rest of her site design:
Congrats Emily! To view the rest of her gorgeous site visit www.allgrandevents.com