I love me a good pink brand! Can you tell from my own brand? I’ve had a great time with my latest full branding wedding planner client Hailey of Detailed Touch Events. She is a California wedding planner with lots of drive and beautiful work! Hailey is such a great boss lady and her brand is coming together so nicely.

As with all my full branding clients I put together an ideal client mockup for her using a color palette I am thinking of using. Here is Hailey’s client:

These ideal client mockups really help my clients visualize who they want to market to and it makes creating a visual brand so much easier! Next up was mood board design and then logo design. Here are the initial logo concepts I gave her:

But the gold wasn’t quite right for Hailey or the calligraphy so we went a slightly different route with the next round:

After a little tweaking this became her final pretty logo and brand board!

Can’t wait to reveal the rest of her gorgeous pink, romantic brand!