I had a great time chatting with my full branding wedding planner client L. Marie Events a few weeks for her brand coaching session. All of my small creative business full branding clients receive a coaching session with me via Skype or in my home office to discuss all the behind the scenes stuff about their business including their ideal client and niche, pricing, gifts, and much more. The business major in me can’t help it!
After reviewing Lisa’s questionnaire I created an ideal client mockup for her using the fashion app Polyvore. This really helps visualize who their ideal client is as well as the description I provide with it.
After our Skype call I created a mood board that is an overall representation of the brand I’ll be creating for Lisa as well as a color palette. Her color palette is a soft and romantic pink and neutral one.
I followed up with Lisa to see what she thought of our coaching session and here is what she said:
What did you love most about your brand coaching session?
Discussing the details of the new website – layout, design, and targeting our ideal client
Did you feel like we established your ideal client and niche? Why is that important to you?
Definitely. I had a clear sense of who that was, but it was great to have you help me bring them to life! We all want to work with clients that we love and connect with, you have a harder time finding (and marketing to) those clients if you don’t have a clear vision of who they are.
What were things you learned about yourself/business during the session?
I got more of a reminder – that I tend to make decisions about my business from a place of safety and comfort.
How did you feel after the brand coaching session?