Journal

artisan branding
for creatives & couples

Brand Launch for New York Florist & Planner Whimsy Weddings

Filed in: Branding, Launch

April 18, 2017

I absolutely love this purple floral brand I created for New York wedding planner & florist Whimsy Weddings. Owner Tatiana came to me not wanting a full rebrand, rather, just the branding basics and I decided to take it on. Typically I exclusively do full branding for creatives, but sometimes I’ll take on smaller branding projects.

Tatiana wanted a crest in her logo with lots of florals. She knew she wanted a purple and green color scheme as well. She had seen my Everly Winslow premade brand design and wanted something very similar.

I met with Tatiana and her husband via Skype for their brand coaching session to discuss their ideal client and niche. After reading through their questionnaire I came up with this ideal client mockup and color palette:

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design / floral logo / florist logo / wedding planner logo

We had some tweaking to the colors, but the client and description were spot on they said. From there I created their mood board as the overall vision for their new upscale brand:

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design

We did even some more tweaking with colors which is totally fine and happens along the way. Once the colors were established I had a set of custom watercolor flowers made by By Brittany Branson as well as a calligraphy layout of the word “Whimsy” by Script + Vine. I make sure all of the content in my clients’ logos is 100% authentic and unique to them. No stock watercolor here! Here were the initial logo concepts sent over:

 

And here is the final logo:

wedding planner logo / custom logo / floral lgoo

And here is their final logo set in a beautiful custom styled brand image by yours truly:

styled branding image / brand image / floral logo / custom floral logo / custom watercolor logo / branding / brand design / florist logo

And last, but not least, is their gorgeous brand board complete with full logo, alternate logos, monogram logos, color palette, fonts, and patterns including a custom watercolor pattern:

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration

I LOVE this brand! Don’t you?!

Ready to start on your brand? Contact me here.

Visit the shop for premade branding

Pssstt…. did you see my new Welcome Magazine Template for Photographers?!

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